The following press release was sent to MMATorch this afternoon…
THQ ANNOUNCES UFC® UNDISPUTED? FIGHT NATION? CONSUMER SWEEPSTAKES FEATURING OPPORTUNITY TO WIN A UFC® 131 PAY-PER-VIEW WEEKEND PACKAGE
Official Interactive Facebook Game Provides Players with Chance To Win Multiple UFC-Themed Prizes
AGOURA HILLS, Calif. – April 20, 2011 – THQ Inc. (NASDAQ: THQI) and Zuffa, LLC today announced a consumer sweepstakes surrounding UFC® 131: LESNAR vs. DOS SANTOS via UFC® Undisputed Fight Nation?, the official Facebook game based on the world?s leading mixed martial arts (MMA) organization, the Ultimate Fighting Championship®. Available for download at http://apps.facebook.com/ufcfightnation, players may enter the sweepstakes through an on-screen pop-up display after training moves and competing against others with their virtual UFC fighters to reach Level 5 within the game. One grand prize winner will receive a trip for two to UFC 131, currently scheduled for June 11, 2011 at Rogers Arena in Vancouver, British Columbia. The trip includes two tickets to UFC 131, roundtrip airfare, hotel accommodations and a stipend for meals and/or spending money. One first prize winner will receive an autographed UFC poster and a $250 UFC gift certificate for use on ufcstore.com, while 10 second-prize winners will receive $50 UFC gift certificates for use on ufcstore.com.
THQ is sponsoring the UFC Undisputed Fight Nation sweepstakes, which is open to residents of the United States and Canada (excluding Quebec) who are 18 and over. Participants can enter the contest between now and 12:00 p.m. PT on May 6, 2011. There is no purchase necessary to participate, and the sweepstakes is void where prohibited. Further information regarding the sweepstakes, including rules and eligibility requirements, may be found at community.ufcundisputed.com.
?The launch of UFC Undisputed Fight Nation earlier this year provided us with an invaluable way to share the virtual UFC experience in a social networking environment,? said Danny Bilson, Executive Vice President, Core Games, THQ. ?Through announcement of the UFC 131 consumer sweepstakes, we look forward to engaging even more players on Facebook as they experience solid training tools, competitive gameplay and tremendous replay value.?
?We love connecting with our fans via social media, especially with Twitter, Facebook and UFC Undisputed Fight Nation,? UFC President Dana White said. ?UFC 131: LESNAR vs. DOS SANTOS is going to be a huge event and we are excited to partner with THQ to help bring two lucky fans to Vancouver this June.?
About UFC Undisputed Fight Nation
In UFC Undisputed Fight Nation, players train with guidance from UFC President Dana White to master moves from multiple mixed martial arts disciplines, compete against friends and other Fight Nation members inside the virtual Octagon? and share their results on Facebook as they progress from student to professional in their virtual careers. Players are given access to a number of mixed martial arts camps to build their arsenal of moves, including wrestling, kickboxing, Muay Thai and Brazilian Jiu-Jitsu, as well as the ability to decide which moves are taken into each fight.
Through successful management of fight experience and training, players will ?level up? their fighters to reach new career milestones, unlocking access to items such as new training camps and more skill points to build fighting and training needs, including energy, health and stamina. Players will also earn Cred for their achievements, enabling them to acquire items from the in-game store to train specific moves, access new camps, replenish health and increase stamina. A UFC Points system is available for those who wish to progress their careers faster and purchase the items through monetary transaction, while a Gifting option lets players show respect to their friends by sending them complimentary boosts of energy, stamina or health to aid their progress.
As part of the UFC Undisputed Fight Nation experience, the accomplished player will earn opportunities compete against and learn moves through Pro Fights from a number of today?s most prominent UFC fighters, including current champions Cain Velasquez, Anderson Silva, Georges St-Pierre and Frankie Edgar. As well, players will have access to a live Twitter feed, keeping them up to date on the latest UFC news and events.
For more information on UFC Undisputed Fight Nation, please visit community.ufcundisputed.com, facebook.com/UFCUndisputed and twitter.com/UFC_Undisputed.
About Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over 12 UFC live Pay-Per-View events annually around the world. UFC programming is distributed in the United States on Viacom, Inc.?s Spike TV and on Comcast, Inc.?s VERSUS network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages.
UFC® also boasts a powerful presence online, with UFC.com attracting over six million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over five million fans on Facebook and nearly 250,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with nearly 1.4 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.
Ancillary businesses include the best-selling UFC ?Undisputed? videogame franchise distributed by THQ, UFC Gym?, UFC Fight Club affinity program, UFC Fan Expo? festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a bimonthly magazine.
About THQ Inc.
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at http://www.thq.com. THQ and the THQ logo are trademarks and/or registered trademarks of THQ Inc.